Located in the province of Alicante, Orihuela boasts sunny beaches, two marinas and excellent golf courses.
Orihuela's most popular beaches are Punta Prima, Playa Flamenca, La Zenia, Cape Roig, and Dehesa de Campoamor.
Some of Orihuela's most important tourist attractions are the Municipal Archaeological Museum, with an incredible collection; the Museum of the Muralla, situated in the Miguel Hernandez University; and the Miguel Hernandez Museum House, childhood home of the poet.
Orihuela's main shopping areas can be found from the Plaza Nueva to the Calle Mayor.
Important celebrations are the processions of Holy Week and the parades of Moors and Christians.